The last decade witnessed meteoric rise of “gig platforms” wherein platforms such as Food delivery(Swiggy, Doordash) , Cab rides(Uber) & household tasks(UrbanCompany) intermediated various services. The majority of gig workers are , though , non-differentiated & non-skilled
Individuals as Brands
Individuals as Brands
Individuals as Brands
The last decade witnessed meteoric rise of “gig platforms” wherein platforms such as Food delivery(Swiggy, Doordash) , Cab rides(Uber) & household tasks(UrbanCompany) intermediated various services. The majority of gig workers are , though , non-differentiated & non-skilled